Twinings of London has appointed TBWAShanghai to lead its brand communication in China and key markets across Asia Pacific.
The brand’s forthcoming campaigns will be led by TBWAShanghai will lead the account and integrate retail and shopper marketing resources from The Integer Group and digital activation by TBWA’s Digital Arts Network (DAN).
Sarah Chamberlain, head of Twinings brand development said TBWA have shown a “great understanding of our brand and audience”.
Brian Swords, managing director of TBWAShanghai, added that Twinings was a brand with a rich history and strong heritage.
“We are very excited to work together and support the brand’s goals in China and across the Asia Pacific region.”