TBWA’s Digital Arts Network adds senior hires

TBWA’s Digital Arts Network (DAN) has hired Eero Aalto as business director, while Rukshan Perera was hired as director of operations.

Aalto joined DAN from Finland’s independent digital agency, Into-Digital, where he was CEO for five years. Aalto was both partner and board member of Into-Digital’s parent company, Into ja Ida.

Before joining DAN, Perera was head of strategy and planning at WPP’s digital agency Possible. He was responsible for overall client account and project-strategy. He joined Possible following a twelve-year career in digital marketing in London, where he worked with leading international brands such as Johnson & Johnson, Shell and Nokia.

“DAN’s development and growth in Singapore over the past two years called for the addition to the team of very experienced global talent, both to step-up the acquisition of key accounts and to manage and nurture the younger talent within the agency,” Tuomas Peltoniemi, head of digital at DAN Singapore said.

Both report to Peltoniemi.

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