TBWA\KL secures Nexus Schools

TBWA\ Kuala Lumpur has secured the advertising duties for Nexus International Schools, Putrajaya and Singapore.Part of the Taylor's Education Group, NEXUS International Schools had called for a pitch earlier this year that saw TBWA\ Kuala Lumpur pitted against two other Singapore-based agencies.On selecting TBWA\ Kuala Lumpur, B.K. Gan, president of the school's division for Taylor's Education Group commented, "TBWA\ Kuala Lumpur gave us a clear and unique advertising strategy that embraced the teaching philosophy of NEXUS International Schools coupled with a proposal that effectively integrated advertising with digital and PR."TBWA's scope will cover advertising, public relations, digital and also working on media planning and buying with PHD Malaysia. "NEXUS has big plans for the future and we'll be looking to disrupt how education traditionally is advertised," said Shaun Tay, TBWA\ Kuala Lumpur's head of account management.