TBWA\Indonesia hires Debajyoti Dutta as head of transformation

TBWA\Indonesia has appointed Debajyoti Dutta (pictured) into a newly created role, head of transformation. The role will see Dutta leading the transformation of the company’s offerings. He will also work closely with TBWA’s digital specialist unit Digital Arts Network as well as focusing on operations. This includes developing new frameworks of thinking, processes and capabilities to create innovative products and solutions for clients.Prior to his appointment, Dutta was an executive vice president and chief integration officer at BBDO Mumbai. Bringing with him over 15 years of experience in advertising, Dutta has worked with agencies across Malaysia, Indonesia and India. Previously, he has worked at other agencies such as Leo Burnett, Publicis and Ogilvy.“There is a perception, transformation equates to digital transformation. For us, transformation means 'making brands future ready'. In this fast changing emerging economy, businesses are under constant pressure to grow. We would like to have more conversations on tangible KPI's such as ROI, growth percentage with our clients,” Saumyajit Banerjee, chief executive officer of TBWA\Indonesia said."Dutta's responsibilities will be to create products that accelerate growth, impacting on our client’s bottom lines. We’re thrilled to have him on board,” he added."Indonesia is experiencing an ecosystem with an appetite for embracing new platforms and inventive channels of consumption. There couldn't have been a better time to return to Indonesia, and I’m excited to join a team with disruptive thinking to partner clients in unlocking the potential of the market," Dutta said.