TBWA\Group Singapore global creative director Perry Essig exits

TBWA\Group Singapore’s global creative director Perry Essig (pictured) will be leaving the agency after six years. He was based in Singapore since May 2018 and had the Samaritans of Singapore and Standard Chartered in his portfolio.

Essig first joined TBWA\Chiat\Day in 2013 as global creative director and was based in New York. In his two years in NYC, he was overseeing the work for H&M, Accenture and The Bank of New York Mellon. According to his LinkedIn, he then moved to Singapore in June 2015 and was tasked to the Singapore Airlines account as well as global Nissan and the Samaritans of Singapore accounts. Essig was then shifted to Toronto as the executive creative director for Juniper Park\TBWA. He was there briefly for nine months and returned to Singapore as global creative director.

Prior to his stint at TBWA\, Essig was an ECD at Publicis for over five years and was based in New York. Essig has also worked with Ogilvy and ad agency Arnold Worldwide previously. Marketing has reached out to Essig and TBWA\Group Singapore for comment.

Most recently, IKEA Southeast Asia moved its regional creative account from BBH to TBWA\Group Singapore. The closed-door pitch, which was called in May this year, also saw incumbent BBH Singapore invited to participate. Appointed for three years, TBWA\Singapore will assume responsibility for most of the brand’s creative work including integrated campaigns, store opening campaigns, digital and social communications across Singapore, Malaysia and Thailand.

TBWA\Group Singapore also bagged the Singapore Airlines account at the beginning of this year together with PHD, following a six-month pitch process handled by R3. Former BBDO general manager Ben Israel was appointed as global brand director by the agency to handle the Singapore Airlines account. His role was to lead the airline’s expanded mandate of delivering a holistic integrated marketing strategy – with TBWA\ and PHD jointly responsible for brand stewardship, marketing communications, data, media, performance marketing, and web experience design.

Shortly after the lucrative win with Singapore Airlines, managing director of TBWASingapore, Ara Hampartsoumian was elevated to CEO. He has been with the agency close to five years, first taking on the role of managing director from BBH. Following his promotion, Mandy Wong was named managing partner, in addition to her current role as a key business lead. Meanwhile, TBWA\ promoted South Africa’s group CEO Sean Donovan to take on the additional role of president, TBWAAsia. Donovan succeeds Ian Pearman who left the agency in February to join a consumer services start-up headquartered out of Singapore.

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