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TBWA Worldwide names global creative president

TBWA Worldwide has appointed creative director Chris Garbutt as its new global creative president.

Garbutt will join TBWA from Ogilvy & Mather East in New York, where he has served as chief creative officer. As CCO, his oversight and leadership spanned all agency disciplines. Prior to joining Ogilvy in New York, Garbutt was chief creative officer of the network’s Paris office, where he helped produce global campaigns for Perrier, Louis Vuitton and Google.

Garbutt started his career at TBWAHuntLascaris in South Africa before moving to TBWAParis to become its executive creative director. There he produced work for clients such as Nissan, Absolut, PlayStation, Canderel and Pedigree.

In his current role, Garbutt will oversee the creative direction for TBWA’s hallmark global clients including Nissan, McDonalds, Adidas, Pernod Ricard, and more. He will also partner with newly-appointed CEO Rob Schwartz to helm the network’s flagship New York office in the role of chief creative officer. Garbutt will report to Ruhanen and to TBWA Worldwide creative director, John Hunt.

TBWA Worldwide, CEO, Troy Ruhanen (pictured) said:

“Our client partners want and deserve the very best minds on their business, and our people throughout the network want to be inspired everyday by creative leaders who are keen on making the unreal real. Garbutt is one such leader, and not having him wasn’t an option in my book – he is one of ours. The richness and volume of his work speaks for itself, and his leadership and thinking will ensure TBWA remains The Disruption Company.”

Garbutt added:

“TBWA is an iconic brand, and the best work they do always sets the bar for others to follow. Today, brands need disruptive, world changing and transformative ideas more than ever. I believe with the talent and commitment of the teams across the global network, we can truly achieve greatness for our clients.”

TBWA has in recent months hired Nils Andersson to oversee creative in Greater China and Gary McCreadie and Wesley Hawes in Sydney.

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