Creative consultant at TBWA Singapore and former chairman of TBWA Malaysia Group, Sa’ad Hussein (pictured), is leaving the agency. He was appointed to the current role of creative consultant in January this year, after spending close to 20 years in Malaysia.
There will be no replacement for Sa’ad’s role. In a statement to Marketing, TBWA’s spokesperson said Sa’ad relocated to Singapore last year to join his family and continued to offer his creative knowledge to the agency as a consultant in Singapore. “With these projects now coming to an end, Sa’ad has decided to explore other opportunities and invest more time in his passions such as photography,” the spokesperson added.
He reported to Ara Hampartsoumian, TBWA Singapore’s managing director as creative consultant.
In his latest role, Sa’ad was responsible for supporting and nurturing the young creative talent at the agency. He co-founded and managed the creative shop Sil Malaysia in 1996, which was later acquired by TBWA Group in 2006 and renamed Creative Juice. Sa’ad was the executive creative director and managing director of the unit, before assuming the position of chief creative officer at TBWA Malaysia Group in 2013. During that time, he oversaw clients under both TBWA and Creative Juice.
Successful campaigns under his wing include brands such as Nando’s, Packet One, Nissan, Sony, RHB and Unilever.
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