TBWA’sÂ Creative Juice Kuala Lumpur has bagged the business for Malaysia’s Taylorâ€™s University, after a three-way pitch.
The appointment will now have the agency re-defining the Taylorâ€™s brand for its university and schools.
Creative Juiceâ€™s general manager, Yee Hui Tsin, who led the business pitch said, â€śIt was an intense pitch from start to end. We wanted to approach the business differently, earning back its competitive edge yet being honest to its brand. Bringing data into the student equation was a huge part of this pitch success.â€ť
â€śJust as what we expected from Creative Juice, their big idea was refreshing and innovative â€“ parallel to our mission moving forward,â€ť said Ho Pei Li, director of marketing for Taylorâ€™s University.
Creative Juice officially takes the lead on the account this July.