Tapad hires Andrew Tu as APAC VP

Tapad, the leader in cross-device marketing technology, has made three senior appointments to support its emerging Asia Pacific business.

Furthering Tapad’s rapid expansion in the region, Andrew Tu has come on board as vice president, APAC; Henry Schenker as senior director, global platform solutions; and Isman Tanuri, director, PR and marketing, APAC, join the Singapore office effective immediately.

Tapad’s APAC team is currently headquartered in Singapore with plans to expand into Japan and Australia in the coming months.

As vice president, APAC, Tu is charged with driving Tapad’s growth across the region. As a priority, Tu will be leading business development and commercial engagements with partners, prospects and clients. He brings more than 25 years of experience building digital businesses in the APAC region.  Most recently, Tu was the APAC managing director at The Trade Desk, where he was responsible for launching its regional operations and growing it into a multi-million business. He has also held senior leadership roles at Brandscreen, Omnicom Media Group and Microsoft.

Supporting Tu in Singapore are Isman Tanuri, director of marketing and PR, APAC, and Henry Schenker, senior director of global platform solutions. Previously with MediaMath, Tanuri will pioneer Tapad’s marketing efforts in brand building and communicating cross device technology’s value to agencies, brands and publishers across the region.

Schenker recently relocated to Singapore from New York City where he spent over two years years at Tapad HQ. In APAC, Schenker will serve as the technical lead to ensure customers’ successful integration with the Tapad Device GraphTM.

“Across the region, where multi-device ownership is the norm, digital marketers are becoming acutely aware of the importance of the unified view of their audiences,” said Tu. “We are building a device graph that is unique to this region. By doing so, the Tapad Device GraphTM will be the key enabler for marketers to make more informed buying decisions and to find the audiences who matter most.”


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