Tangs, one of Singapore’s iconic shopping destination, freshened up everyone’s favourite Chinese New Year tradition of Ang Pows, by giving it a more contemporary and meaningful twist.
With its ‘Get a blessing, Give a blessing’ charity drive, it encouraged customers to donate a portion of their festive funds through these limited edition Ang Pows which can be divided into two smaller ones.
They can then drop one smaller Ang Pow into the donation boxes at Tangs with all proceeds going to Singapore Children’s Society.
“Chinese New Year is a time of giving and sharing joy,” Kevin Dyson, chief operating officer of Tangs said. “Following the success of our Shop for Good initiative, we saw an opportunity to extend the goodwill at different times of the year. As we welcome the Year of the Monkey, we hope our customers will extend their wishes for health and prosperity to the less fortunate by giving generously.”
This initiative was developed in conjunction with independent creative agency, Blak Labs. “It’s a tradition to give an Ang Pow as a blessing. Now, you can pass the blessings to those who need it most,” Charlie Blower, managing partner of Blak Labs said.