TAFEP appoints creative agency

The Tripartite Alliance for Fair and Progressive Employment Practices' (TAFEP)  fair employment practices creative account has been handed to Y&R Singapore. The appointment is for a year and the agency was appointed following an open pitch.Y&R Singapore will be responsible for the development and management of the Fair Employment practices campaign. The campaign will be themed “Create a Fair and Inclusive Workplace” and is said to run across multiple touch-points including TV, print, outdoor, digital engagement, and related collaterals.Melvin Kuek (pictured), managing director Y&R Singapore, “It’s not an easy category for a communications agency to create positive cut-through due to the sensitive subject matter which makes this a special win for us. It really demonstrates the trust and faith placed by the client in the agency’s ability to deliver”.TAFEP promotes fair, responsible and merit-based employment practices so that employees can realise their full potential and employers can achieve organisational excellence.