Sw1tch Strategies has won the Johnnie Walker brand awareness campaign over a seven agency pitch.
Sw1tch, relatively new to the industry, shared with A+M that the efforts in winning the account was based on brand experiential.
Sw1tch’s director, Hemanth Jayaraman, who has been working with the brand for nine years said that the ideas he had for the brand was based on experiences.
“Johnnie Walker has a spot in my heart. As an agency we are aspired to introduce the brand as more than just an alcoholic drink but as a brand that cares.”
Switch will be responsible for organising Johnnie Walker’s events as well as build relationships with the brand’s current and potential clients. The first of the campaign for Johnnie Walker will launch at the 2014 Petronas Grand Prix in march 2014.