Swire Properties has announced a regional collaboration project with Tesla to launch pop-up events at the company’s malls in Hong Kong and Mainland China.
The collaboration with Tesla brings a series of pop-up exhibitions to Pacific Place and Cityplaza in Hong Kong, as well as three shopping malls in Mainland China – Taikoo Li Sanlitun in Beijing, Sino-Ocean Taikoo Li Chengdu, and TaiKoo Hui in Guangzhou.
To celebrate the arrival of the new Model S in Hong Kong, the car will be displayed for the first time in the city at the pop-up event at Pacific Place. While the long-awaited Tesla Model X SUV made its Asia debut at Taikoo Li Sanlitun in Beijing on 26 April.
“Swire Properties and Tesla share a similar vision of creating transformational value, being sustainable and staying ahead of the curve,” said Alvin Kong, director of retail at Swire Properties. “We’re very pleased to be partnering with Tesla and are excited to debut this innovative technology from Tesla in our shopping malls.”
“Tesla’s goal is to accelerate the world’s transition to sustainable energy. We are excited to work with Swire Properties to educate the public about the benefits of transitioning to EVs and the latest Autopilot technologies with our pop-up events.” said Isabel Fan, regional director of Tesla Hong Kong and Macau.
“The collaborations with Swire Properties will also drive Tesla’s expansion of public charging service in the region, allowing Tesla owners to recharge their car conveniently at Swire Properties’ prime locations.”