Swire Hotels appoints VIM & VIGOUR PR to handle public relations

Swire Hotels has appointed VIM & VIGOUR PR to manage its public relations in Hong Kong and Southeast Asia.The appointments kicked-off on 1 October. The agency manages Swire Hotels' public relations for in Southeast Asia and Hong Kong, driving all public relations for its hotels, while establishing strategic brand partnerships and collaborations across the region.VIM & VIGOUR PR has a portfolio of luxury travel, lifestyle and hospitality clients including boutique hotel booking service Mr and Mrs Smith, award-winning luxury travel operator Scott Dunn, exclusive beachfront estate The Sanchaya, and Michelin-starred restaurant, JAAN at Swissôtel The Stamford in Singapore.Lynda Williams, managing director of VIM & VIGOUR PR, said the agency is looking forward to applying bespoke in-house approach to bring the brand to life through creative and meaningful campaigns."With VIM & VIGOUR PR’s energy, luxury travel expertise and hunger for innovation, we look forward to elevating the Swire brand and strategically positioning its exceptional properties among select audiences across the region," said Williams.Swire Hotels is a collection of luxury hotels, proving an experience for travellers seeking individuality, style and personalised service. Comprised of two distinctive brands, The House Collective and EAST, Swire Hotels boasts a presence across Hong Kong, Mainland China and the USA.