Swire finds a new home for My Place

Hubert Burda Media has picked up the custom publishing contract for My Place, a magazine published three times a year for Pacific Place’s VIP customers, retail stores, hotels and apartments.

The first issue under Burda will be distributed this month.

Winkreative, founded by Tyler Brûlé as a creative agency spin off from Wallpaper magazine, originally picked up the business in 2011.

Publisher and managing director Anne Lim-Chaplain confirmed news, adding Hubert Burda Media was a natural fit for My Place.

“We’re delighted to be producing this sophisticated publication for such a prestigious client as Pacific Place.”

Launched in Autumn 2011 to complement the revamp of Pacific Place, My Place magazine content focuses on luxury shopping, fashion and urban lifestyle.

Other titles under Hubert Burda Media include Prestige, August Man, August Woman and Galaxy Macau.

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