Hasselblad has appointed Reuter Communications to manage its digital communications and PR in China, Hong Kong and Macau.
The agency willÂ start work to promote the Swedish camera manufacturer’sÂ 75-year anniversary and its â4116 collectionâ â a range of products and brand collaborations to mark its anniversary, which includes the âHasselblad True Zoomâ – a collaboration with Motorola.
Perry Oosting, CEO at Hasselblad, said the agency has “an intricate knowledge of the regionâs premium consumer” and the brand is looking forward to working together to make Hasselblad the camera of choice for professionals and prosumers in Greater China.
âHasselblad is one of the worldâs most iconic brands and its cameras have captured some of the most iconic images of our time. Weâre delighted to be working alongside Hasselblad to promote and build its business in China and celebrate its 75th year at the pinnacle of photography,â said Nick Cakebread, managing partner of Reuter Communications.