FIC's S.H.I.E.L.D series a hit with locals

FOX International Channels’ (FIC) latest acquisition from Disney Media Distribution,the US hit series “Marvel’s Agents of S.H.I.E.L.D.”, premiered in Asia on 4 November on FOX.The launch of the hit show was equally well-received in Singapore, particularly popular among younger viewers. It received a 6.07 cable rating among men aged 15–24 and a 3.44 cable rating among women in the same age bracket, crowning FOX as the #1 cable channel in time slot among these young viewers respectively.In Malaysia, the show’s premiere was also a smash hit, boosting the timeslot five times higher than the year-to-date average among adults 15-49.  It was especially popular among female viewers aged 25-34.Joon Lee, executive vice president of content and communications, Asia Pacific and the Middle East at FIC said: “It is FIC’s objective to pack our channel line-ups with the very best content available and thanks to our great partnership with Disney Media Distribution, we are pleased to have been the first pay-TV network to bring Marvel’s acclaimed live action series to viewers across Asia.”“Marvel’s Agents of S.H.I.E.L.D.” opened to 12.1 million viewers in the US.