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Sunway Medical Centre and NKF launch new campaign

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Sunway Medical Centre (SunMed) has launched a new campaign titled “30 Days to Happy Kidneys” in collaboration with the National Kidney Foundation of Malaysia (NKF).The campaign aims to raise funds to help NKF. The campaign, held in conjunction with SunMed's World Diabetes Day celebration this year themed Eliminate Diabetes, seeks to increase awareness on caring for the kidneys and reducing the incidence of diabetes, and also to raise funds to benefit NKF.The 30 Days to Happy Kidneys campaign aims to get Malaysians to commit to take better care of their kidneys by taking up the 30 Days to Happy Kidneys Challenge. The 30 Days to Happy Kidneys Challenge also has an Instagram component to push for more engagement from the public online.The challenge features a 30-day calendar with a different daily activity that prompts members of the public to learn about kidney health and adopt kidney-healthy practices. The calendars are also being sold to raise funds for the NKF. The fundraising campaign will take place from 12 October 2015 until 17 January 2016. At the end of the fundraising period, Sunway Medical Centre will also make a donation to NKF matching the amount of funds raised from the public.According to a press statement from Sunway Medical Centre, the company said this is a part of its efforts to “consistently initiate efforts to raise awareness on public health issues”“Although many efforts have been made to increase awareness on caring for our kidneys, there are still over 5,000 new kidney failure cases diagnosed every year. [...] This motivates us to continue pushing for greater awareness on diabetes and kidney disease risks, and also to raise funds to help NKF continue their good work,” Choo Voon Chee, acting chief executive officer, Sunway Medical Centre said.Thiruventhiran Thilaganathan, vice chairman of the National Kidney Foundation of Malaysia, and consultant nephrologist at Sunway Medical Centre added that this campaign hopes to raise awareness on the importance of organ donation.

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