Sunway Group reviews media account, in conversation with agencies

Sunway Group is currently reviewing its Malaysian media-buying contract for the organisation.A+M understands that the company is now speaking to a few agencies it hand-picked locally, but has not decided if it will call for a fresh pitch.A+M also understands that the contract is worth about 10% to 20% more than the one signed by its incumbent MediaCom at RM15 million about two years ago, should a new round of pitch be called.The university has established a reputation in the country for almost 30 years as one of the most popular universities of choice for many post-secondary school students. It offers a diverse range of university degree, professional and academic personnel programmes.On the other hand, Sunway's spokesperson also told A+M that its new shopping complex, the Sunway Velocity Mall in Cheras, which officially opened on 8 December has reached an occupancy rate of 95%. The mall has a net lettable area of one million sq ft and has already secured big brands such as H&M, Uniqlo, Korean fashion brand SPAO, Harvey Norman, Parkson, TGV Cinemas and Toys “R” Us.