Sunway Property Group has awarded two digital accounts for its Sunway Gandaria and Citrine Residences properties to independent digital agency Company27 (C27).
C27 is contracted for a period of six months for each account, with work expected to be rolled out in August.
For Sunway Gandaria, C27 is tasked to develop web platforms to accelerate lead generation and supplement the official launch of the Gandaria Project. Key highlights of the built is a unique points-of-interest function embedded within the Gandaria website.
For Citrine Residences located at Iskandar region in Johor, C27 will help to create similar digital platforms aimed at gaining international leads as well as running a digital campaign targeted at Singaporeans and Malaysian investors.
Fazil Fuad, managing director, C27, said: “We see ourselves as the purveyors of the new economy, with technological innovation being the main driver of our business. Therefore, the objective was to push the envelope further, disrupting familiar digital marketing practices that’s been done over the years.”
“We at C27 are heavily focused on innovation, so the team is extremely excited with this win as it proves that our efforts are starting to be recognised by one of the more prominent blue chip corporations in the country,” he added.
(Read also: C27 promotes creative director to MD role)