WE marketing group has created a video to launch the Dream 365 TV content hub for Visit California. The video features famous Chinese singer Sun Nan and Olympic gold medalist Jonny Moseley.
The creative idea is based on the personal story of Sun Nan, who is an avid snowboarder and a loving father. He encourages his children to ski because it is a sport for the courageous. In Lake Tahoe, he leads a team of skiers who wear illuminated costumes to create a rainbow at night to inspire his children that any dream can come true if you work hard to achieve it.
“When we were kids, we had a lot of unrealistic dreams… You can make it come true if you are brave enough” Sun said in the video. As this video is a “gift” for his children, Sun called home at the end of the ski run, “Hey kids, do you remember daddy told you before that rainbow can happen at night? We finally make it come true today!”
WE marketing group’s managing director Kenny Wong said, “WE created the Rainbow at Night story to make the global idea of Dream Big more relevant to the Chinese audience. The video combines an emotional story with beautiful visuals to showcase the Californian skiing experience in an innovative way. Special thanks to our U.S. partner agency MeringCarson for collaborating with us on the highly challenging production using the world’s top experts, and making our big dream come true.”
The agency also created banner ads and redesigned the VCA official YouKu channel to host all the interesting video content ranging from California dreamers series, dream eater series, and always in season series.