Sun Life Hong Kong names Maria Sit as client experience chief

Sun Life Financial has appointed Maria Sit as chief client experience and digital officer of Sun Life Hong Kong, with immediate effect.In her new role, Sit will report directly to Jason Dehni, chief cxecutive officer of Sun Life Hong Kong, serving as a member of the Hong Kong executive team.She will work with her colleagues across the business to deliver on the client for life experience, and empower Sun Life advisors with a market leading digital platform.Prior to joining Sun Life, Sit was the regional managing director in HeathWallace, a digital and marketing firm, based in Hong Kong in the past 10 years. She had also spend six years in at AXA investment managers in London, Paris and Hong Kong as the head of change management for global marketing and eBusiness.Dehni said: "Maria has over 20 years of corporate and consulting experience in digital transformation and marketing management. She is passionate about creating human-centered digital services and culture for businesses where client experience is a strategic core priority."