Subway hands digital duties to Archetype

Subway has appointed PR and marketing agency Archetype as the company’s agency of record for franchise development work in Asia.

Archetype and Subway are collaborating to increase the number of Subway franchisees across the region as Subway continues to evolve its dining experience. Working in partnership with Subway’s Regional development team, business development agents and franchise owners, Archetype looks to increase awareness and educate the market on the unique value proposition of Subway’s franchising model through a multi-platform creative and media approach, leveraging on Archetype’s capabilities in digital marketing, website and application development and creative production as part of a through-the-line content marketing campaign.

This win continues Archetype’s positive momentum in Singapore since the company’s rebranding in March, having already picked up other magnetic brands including IKEA and Legoland, amongst others.

Lee Devine, Archetype’s creative director for Asia Pacific, said, “Being a group of creative storytellers, producers, developers and marketing talents, our team are really pleased to be working with a magnetic brand like Subway as they continue to expand its footprint in Asia. This region is intriguingly diverse, and a well-tailored strategy is instrumental in delivering strong outcomes. Working with Subway end-to-end in shaping the campaign architecture, concepts and narrative through to production and delivery, makes for a rewarding partnership.”