Studio City and Uniplan trump Marketing Events Awards 2016

Studio City and its agency Uniplan took out the coveted titles of Best of Show – Brand and Best of Show – Agency comfortably at the annual Marketing Events Awards in Hong Kong on Thursday night.Studio City made it over the line with a higher average score taking home six gold for Best Media Event, Best Event – Consumer, Best Product Launch, Best Large Event, Best C-level/VIP Event and Best Use of Multi-Channel.https://youtu.be/Fd3d-a7LtgYIt also bagged two silver in Best Use of Venue and Best Use of Influencers and two bronze in The Game Changer and Most Innovative Event.The campaign, Studio City Grand Opening, was aimed to create a “talk of the town” opening event that distinguishes itself from other casinos.Its high-profile launch was joined by A-list Hollywood stars including Leonardo DiCaprio, Robert De Niro and Martin Scorsese, who appear in the short film dubbed The Audition, themed around a Studio City storyline.Check out the pictures of the event here:[gallery link="file" ids="143428,143382,143381,143374,143387,143389,143388,143392,143391,143424,143423,143422,143419,143418,143417,143416,143415,143414,143412,143410,143404"]More photos can be seen here.Check out the full list of winners here.If you would like to order additional trophies for your team and client, please click here.All winners were carefully determined by a panel of senior marketing professionals from leading brands across North Asia including 7-Eleven Hong Kong & Macau, Belle International (China), CÉ LA VI Hong Kong, CLP Power Hong Kong, HK Express, Hong Kong Land, KFC HK, Jardine Restaurant Group, Mannings, McDonald’s Asia – Foundational, Orbis Hong Kong, Philips Lighting (China) Investment Co, Schneider Electric, Shiseido, Swatch Group, The North Face, Uber Hong Kong and W Taipei.Almost 200 senior event marketers and planners from across North Asia came together to celebrate the year’s leading events at the Mira Hong Kong.