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Stuart Ramalingam named VP of Dentsu Sports Asia's Malaysia ops

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Dentsu Sports Asia (DSA), a subsidiary of Dentsu Inc., has appointed Stuart Ramalingam as vice president and head of Dentsu Sports Asia’s Malaysia operation.This is to further strengthen and expand DSA’s portfolio of sports business in Malaysia and in the region working closely with the Dentsu Aegis Network (DAN) group of companies.Based in Kuala Lumpur, he is tasked to “reinvent the sports marketing landscape” by conceptualising and introducing international standard management, servicing methods and innovative marketing concepts that will challenge the grain within the current domestic sports industry.In November 2010, Ramalingam was also appointed the CEO of the Malaysian Super League (MSL) Sdn Bhd, the commercial arm of the Football Association of Malaysia. After two years with the MSL, he joined the Asian Football Confederation (AFC) in 2012 where he held two key positions – director of Club competitions and director of marketing. For the past two years, he has been working as a consultant to several commercial agencies before joining Dentsu’s sports team on a full-time basis.Ramalingam is currently heading all DSA’s Malaysian projects consisting of clients, brands and federations. He will play DSA’s leading role for the seven-person strong and growing sports marketing team in Malaysia.In view of expanding DSA’s sports business in Malaysia, Ramalingam recently successfully introduced an Athlete Management department, where Malaysian and regional athletes are represented by an in-house team. This provides the bridge between athlete and brands of various industries to communicate the right message that will bring about added commercial value to both the brand and sustained long-term value of the athlete themselves. Other new business initiatives are already in the works as well.Nicky Lim, chief executive officer of DAN Malaysia said, “Ramalingam appointment sparks an important development for DAN’s operations in Malaysia as we lead the way in converging media, digital and creative communications services with sports marketing, creating a truly unique and innovative business proposition for clients. Dentsu Sports Asia’s Malaysia operation is primed to be a valuable asset of DAN Malaysia and we will scale new heights from this collaborative effort.”DSA provides the full spectrum of services related to the sports business, including sponsorship procurement, management and activation, talent management, media rights distribution, TV production, client servicing, and event operations. 

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