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Stella Artois rolls out Christmas pop-up store

As the festive season is upon us, Belgian brew house Stella Artois will open a special pop-up toasting lounge which provides engraving services on-site in Pacific Place from December.

Located on level 1 at Pacific Place and open daily throughout the entire month of December, the Stella Artois Toasting Lounge offers a range of fun, relaxing and social activities for guests seeking respite from Christmas shopping.

The venue will feature the Stella Artois limited edition holiday chalice and holiday bottle, which can be engraved on-site with the recipient’s name or a short Christmas greeting.

A live engraving station will be available there for those who have purchased the limited edition Christmas set (holiday chalice and holiday bottle $200) or the holiday bottle ($150). Selfie lovers and social media mavens can step inside the toasting lounge’s chalice installation and snap a 360° “Moment with the stars” photo to share on Facebook.

Joe Pau, marketing and trade manager of AB InBev said: “The holiday season is a very special time of year for Stella Artois. To celebrate this and our rebrand, we wanted to host one to remember with our limited edition Christmas set and our unique Toasting Lounge concept in Pacific Place.”

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