STB’s executive director of comms and marketing Oliver Chong takes on new portfolio

Singapore Tourism Board (STB)’s executive director of communications and marketing capability Oliver Chong (pictured) has taken up the role of executive director, international relations, market planning and Oceania.

The position was previously helmed by John Gregory Conceicao, who has since been appointed as regional director, Southeast Asia. A STB spokesperson confirmed to Marketing that Terrence Voon, previously the director of digital and content, will now assume the position of director of communications and marketing capability.

In his new role, Chong will oversee STB’s main G2G relationships and projects, strategic planning of the international group’s priorities including visa regime and flight connectivities, and Oceania as a visitor source market. Prior to the promotion, he was responsible for STB’s public relations, media engagement and marketing for industry development. He was also tasked to drive awareness and publicity of the organisation, the tourism sector, and the destination as a whole. According to his LinkedIn, Chong’s division was also in-charge of safeguarding STB’s corporate identity and reputation.

Chong has been with the company for over 12 years, and started as a regional director for the Europe region. He led the team in tapping on the potential of various segments to achieve positive growth in visitor arrivals from European markets. Chong was also handed the remit to strengthen and reinforce Singapore’s position as a premier global hub for conventions and meetings, and led the business development efforts to secure conferences, meetings and incentives for Singapore during his time with STB.

Marketing has reached out to Chong for comment.

Meanwhile, STB has been ramping up its marketing to promote Singapore. Early last month, STB teamed up with toy company Mattel’s Barbie to profile home-grown talents and showcase brand campaigns – Passion Made Possible and You Can Be Anything – to life through these talents’ inspirational stories. The marketing partnership covers three areas such as a showcase of 60 Barbie dolls in customised outfits created by 18 local creatives and design brands; a brand video; and a social media contest. The collaboration marks the first between both brands in Singapore, and is in line with Barbie’s 60th anniversary this year.

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