STB names PR partner for South Korea market following review

The Singapore Tourism Board (STB) has extended its communications partnership with Synergy Hill+Knowlton Strategies (H+K) for the South Korean market. The renewed contract began in May and lasts for an additional two years with an option for a third.

Synergy H+K will assist STB with various activities in South Korea, including media strategy, external communications, content creation and PR event coordination. This win comes after Synergy H+K won a multi-agency review.

Confirming the pitch results and renewal, Ashlynn Loo, Korea Area director for the STB, said, “We are confident that the team will continue to strive to raise awareness of Singapore among Korean travelers through its deep market insights and diversified public relations and marketing strategies. We strongly believe that our collective efforts will continue to raise the profile of Singapore as one of the best destinations for Korean travelers.”

Synergy Hill+Knowlton Strategies president & CEO, HS Chung, said, "We have had great success over the past three years providing integrated communications for STB, with a strong focus on creative content development that Korean travelers can relate and be attracted to."

She added, "We are more ready than ever to provide creativity and a fresh approach in this fast changing new media environment in order to bring our existing partnership with the Singapore Tourism Board to the next level."