Singapore Tourism Board (STB) has launched “Singapore Weekend” campaign supported by a video and online guidebooks to showcase different attractions and how to take a day off to make the most of an extended three-day weekend in the garden city.
The board has created a 3-day, 3-night itinerary to show Hong Kongers how to make the most of a long weekend getaway in Singapore. A video itinerary starring local actress and singer Ava Liu beginning her trip on a Friday and returning on a Monday, with stops at restaurants, café, bars, parks and attractions in between.
The area director of Singapore Tourism Board Southern China, Hong Kong and Macau, Etienne Ng said the campaign is tailor-made for the growing weekend travel trend in Hong Kong.
“As we can see Hong Kongers are looking for recharging weekend getaway to balance their hectic lifestyle, with Singapore just four hours away from Hong Kong, it is the perfect city to visit for a long weekend getaway. taking just a one-day off from the office,” he said.
In addition to the video, it has also created a travel guide called the ‘Singapore Weekend Guide 2016’ for Hong Kong visitors to explore the city’s events throughout the year.