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STB creates Marketing College with the help of Brand Learning

Singapore Tourism Board has handed global marketing and sales capability firm Brand Learning its three- year contract to build its marketing college. This college will equip the team across the world to deliver the STB’s exciting and ambitious new marketing strategy.

Working in partnership with STB, Brand Learning will build and deliver a marketing college to the global marketing community of over 250 marketers. Employees will experience a pioneering and leading-edge learning programme, blending face-to-face and digital learning across priority marketing competencies. The marketing college is vital to the execution of the STB marketing strategy and will be instrumental in conquering new frontiers. The programme is also anticipated to be available for their broader industry partners.

Brand Learning’s managing director APAC, Harriet de Swiet, said of the new project “We are deeply honoured to have been selected to be the STB’s partner in building marketing capabilities. Our work across the world has proven that Marketing Colleges such as this are a vital ingredient in achieving organisations’ missions. The STB Board has an ambitious agenda which we fully support and we are excited to help deliver it.”

When asked of the appointment of Brand Learning, STB executive director, communications and marketing capability, Marketing Group, Oliver Chong said: “Brand Learning has a proven track record working with leading organisations the world over to build capabilities. They impressed us with their ability to blend sharp marketing thinking with an outstanding, fun learning experience.  We look forward to developing a compelling marketing development programme that will strengthen our teams across the globe”.

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