State Street Global Advisors, an asset management arm of State Street Corporation, announced the appointment of Ellen Tsang as head of Marketing for Asia ex-Japan, effective 3 April.
Based in Hong Kong, Tsang is responsible for developing marketing strategies and initiatives for State Street Global Advisors’ intermediary and institutional channels in Asia ex-Japan. Tsang reports directly to Richard Parker, London-based global head of institutional marketing, and locally to June Wong, head of Asia ex-Japan at State Street Global Advisors.
“Her in-depth knowledge of asset management and financial marketing makes her an ideal fit to lead our integrated marketing approach to deepen client engagement, facilitate distribution activity and ultimately enhance our brand presence in the region,” said Parker.
Tsang joined the firm from Standard Life Investments, where she served as head of marketing for Asia ex-Japan. Prior to that, she worked for Amundi Asset Management, Pictet Asset Management and with distributors including MassMutual and BCT Group.
“Ellen has a unique background in our industry, including experience not only on asset management, but also the distribution front,” said Wong.