This National Day StarHub has decided to shine the spotlight on 12 local businesses by creating 12 TVCs and airing them across 49 StarHub TV channels between 2 August and 31 August for free.
This is a first for both StarHub and the 12 local businesses. StarHub has also produced the commercials on a pro bono basis. These businesses include a prata shop “Casuarina Curry” and indoor football pitch “The Cage”. In a statement to Marketing, StarHub said the brands were chosen because they are at the core of what Singaporeans are passionate about.
“Home-grown businesses are special because only they can deliver a local flavour that truly connects with Singaporeans,” Jeannie Ong, chief marketing officer, StarHub said. Ong added that as a home grown brand, StarHub is both “honoured and humbled” to champion its fellow local businesses—and the hardworking Singaporeans behind them.
“We hope that our making and screening their first ever commercial will encourage them to keep going and, more importantly, nurture positive awareness of our local brands.”
Here’s a list of brands StarHub will be working with along with a little description from StarHub:
Ah Balling Peanut Soup
Peanut, black sesame, red bean, yam, green tea… Singaporeans are chock-full of feelings for these fillings. Little wonder Ah Balling remains one of Singapore’s favourite desserts, after 40 years. So give a friendly wave to its owner Mr. Aw, who never fails to put lots of filling – and feeling – into the yummy glutinous rice balls. Golden Mile Food Centre #01-75.
BooksActually is quite garang, actually. It’s an independent bookstore that supports local work – both fiction and literature. The owners also hand-stitch notebooks and produce stationery under Birds & Co. Whether you’re looking up a local title, or just soaking up the rustic vibe, there’s actually no better place to be. No. 9 Yong Siak Street.
Lee Yit Huat Trading
Chill crab, curry fish head, cereal prawns – there’s simply no denying Singapore’s love of seafood. And when the craving comes, it’s time to head to Lee Yit Huat Trading, which boasts one of the biggest and best selections of fresh seafood in Singapore. Buffalo Road, Tekka Centre #01-53 to #01-58.
Step into Sunday Market, and your natural instinct is to lepak. That’s because Sunday Market isn’t just a café. It’s a lifestyle that coaxes you to chillax, and savour the sumptuous dishes and soothing music. After all, everyone just wants to enjoy honest, good food. And make every day feel like Sunday. 22 Lim Tua Tow Road.
In food-crazy Singapore, Casuarina Curry has stood out as one of the best prata shops. From aromatic egg pratas to exotic dessert pratas, there’s something here for every palate. With a tagline like “Singapore’s answer to the croissant!” – a title conferred by The Straits Times – you know you can’t give this eatery a miss. 136 & 138 Casuarina Road.
Chia’s Vegetable Supply
For store owner Victor Chia, selling vegetables isn’t just a livelihood. It’s a family business, 40 years in the making. From a humble store selling sweet potato and yam, Chia now stocks dozens of vegetable varieties. Chia gives his business everything he’s got. And that’s what keeps his vegetables so fresh, every day. 665 Buffalo Road, Tekka Centre #01-88.
Selera Rasa Nasi Lemak
Established in 1998, Selera Rasa Nasi Lemak has become one of the die-die-must-try places in Singapore. And despite the often long and winding queues, customers still keep coming back. The secret to their success? Good food, good service, plus plenty of hard work; so their Nasi Lemak will always be worth waiting for. #01-02 Adam Road Food Centre, 2 Adam Rd.
Hj Osnam Malay Barber
Just one look, and you’ll know that Adris Osnam isn’t your ordinary Malay barber. Adorned with guitars, a keyboard and pictures of the coolest hairstyles, his shop is a reflection of his past as a professional musician, and his vision – to help the Singaporean man maintain handsome; no matter what the latest trend. 239 Yishun Ring Road, #01-1152.
The Cage was built in 2006 for the everyday footballer. The Kampung Superstar. Boasting 6 indoor 5-a-side pitches, and laid with world-class artificial turf, it’s a place where everyone can unleash their inner Ronaldo. Or simply be themselves. And though the football here isn’t world-class, the trash talking always is. The Cage Sports Park @ Turf City.
Repairs, modifications, body work – you name it, they provide it. This is the place to go to pimp your ride. Because no matter whether you bring in a Jaguar or a Lao Pok Chia (Hokkien for old faulty car), they promise: good, honest and reliable service at a reasonable price. 10 Ang Mo Kio Industrial Park 2A #04-10 AMK Autopoint.
Renowned for its Nasi Padang and Nonya Popiah, Glory Catering has been serving Peranakan cuisine and hospitality for almost 50 years. Nestled amongst illustrious company, in the historic Katong food area, it is also well-known for its snacks and spreads like Tao Sha Piah and Nonya Kaya. 139 East Coast Road.
In t-shirt and jeans loving Singapore, Depression stands out as a truly bold and progressive fashion line. An eclectic mix of styles inspired by anything from rock stars to geek culture; it seeks neither to follow nor set trends, but to provide a way for individuals to be individuals. DEPRESSION BOUTIQUE: Cineleisure Orchard #03-05A. SECTS SHOP: Orchard Gateway #04-14.
Check out the ads here: www.starhub.com/SG4SG