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StarHub encourages locals to donate unused talktime

StarHub Mobile has launched a new service which will empower the Singapore community to do even more as they will be given the power to pledge their unused talktime, mobile data and SMS for a good cause.

Entitled 4G4Good, this unique charity campaign will enable eligible StarHub Mobile post-paid customers to pledge their unused talktime, mobile data and SMS for the month of August 2014 in support of selected beneficiaries.

These beneficiaries are from AWWA (Asian Women’s Welfare Association), CPAS (Cerebral Palsy Alliance Singapore), ISCOS (Industrial & Services Co-Operative Society), SAVH (Singapore Association of the Visually Handicapped) and SPD (Society for the Physically Disabled).

“4G4Good is really about customer-driven philanthropy; StarHub is just the enabler,” Jeannie Ong, chief marketing officer, StarHub said. Explaining the rationale behind 4G4Good, Ong pointed out that communication is very important, especially in this increasingly connected world.

“For those who are in less privileged situations, such as those from our selected beneficiaries, mobile communication may be a luxury they can ill afford,” she said.

Check out the campaign for the movement:

Ong shared these views at MINDS (Movement for the Intellectually Disabled) Towner Garden School earlier last week where StarHub launched the 4G4Good campaign by donating 10 smartphones and pre-paid SIM cards pre-loaded with talktime and SMS to students from MINDS’ Vocational Experience class and on work attachments.

The infocommunications provider hopes that the provision of these phones and SIM cards will allow the MINDS students to find independence while still keeping in touch with loved ones, caregivers and employers.

Customers can make their pledges between 12 July and 31 August 2014 and pledges from billing cycles ending in August 2014 will be consolidated. StarHub will then provide talktime, mobile data and SMS on a monthly basis to a number of individual beneficiaries from the five 4G4Good charitable organisations. The free talktime, mobile data and SMS will be provided for one year beginning from October 2014.

These organisations were selected as their clients and caregivers could benefit greatly from mobile communication to stay in touch with their loved ones, potential employers and medical help, yet they are in circumstances where maintaining a mobile communication device was difficult or impossible.

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