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Starcom Mediavest Group promotes Patricia Goh to MD

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Patricia Goh has been promoted to managing director of Starcom MediaVest Group (SMG), Singapore.She was last general manager where she was responsible for P&L management, strategy, growth, deliverables and the grooming of talent for both SMG and the industry at large. In addition, Goh has led the way in new business wins for SMG such as with property developer Far East Organisation and for a Ministry of Communications and Informations' National Day pitch. She has been with the agency since 2008.Ranga Somanathan, chairman, Starcom MediaVest Group Singapore & CIO  Southeast Asia, said: “Stepping up to the opportunity, early in the year, [Goh] aligned all of us on our purpose, drove clarity on what each of us have to do to play our part in the journey and relentlessly pursued the goals."Somanathan also added: “Her ability to be solution-focused within the client’s constraints added to her people-first approach to leadership within SMG are admirable leadership qualities.”Goh reports to Somanathan.

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