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SMG hires global commercial director

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Starcom MediaVest Group (SMG) has appointed Sue Frogley as global commercial director. This is a new role at SMG, and she will be based in London. Frogley will report to Laura Desmond, global CEO of SMG.She will be responsible for building a strong commercial capability and practice to drive client revenue. Frogley will also work across all of SMG’s global network clients to help identify and create new commercial models and trading deals to drive diversification of new revenue sources.Frogley (pictured) joins SMG from Dentsu Aegis Media, where she was most recently the president of commercial operations. She was responsible for all commercial negotiations and commercial development at a global level, covering both new and existing clients. Prior to this, Frogley also served as the CFO at Aegis Media Global and Isobar Global, where she built a commercial platform for development of global clients involving large-scale transformation.Desmond said Frogley will be "instrumental in navigating the landscape and maximising value for [the business and their clients", since clients are moving towards "globalisation and as marketplace dynamics are changing at warp speed". 

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