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Standard Chartered lights up Victoria Harbour

Standard Chartered Hong Kong has unveiled its new landmark Wealth Management Centre at the Forum in Exchange Square in Central, with a mega LED animated building wrap on CITIC Tower to light up the Victoria Harbour Skyline last night.

Created by the Bank’s creative partner TBWAHong Kong, together with media agency PHD, the one month campaign will also include a heavy print element.

“This exciting and dynamic media façade is a visual showcase for Standard Chartered’s equally dynamic new branch,” says Joanne Lao, managing director at TBWAHong Kong.

“Strategic location along the coastline together with the amusing animation on the largest video wall in HK will definitely capture the eyeballs of both locals and tourists, creating a talking point in town!” said Cedric Lam, general manager at PHD Hong Kong.

Standard Chartered Wealth Management Centre

Credits:

Media: PHD

General manager: Cedric Lam

Business director: Kat Chan

Associate buying director: Stephenie Lee

Senior Media Planner: Celine Chow

Creative: TBWAHong Kong

Executive creative director: Esther Wong

Copywriter: Richard Dunn

Art director: So so, Alan Wong

Director of client service: Florence Kong

Associate account director: Alex Hui

Account manager: Longka Wong

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