Marketing

Toggle

Article

StanChart MY redefines branch banking experience with its first integrated café

Standard Chartered Malaysia has unveiled its first integrated café banking branch in the same building as its new Malaysia head office in Equatorial Plaza. Spanning three storeys, the branch seeks to be a “dynamic and multi-faceted” environment and social meeting place for visitors.

According to a press release, the bank aims to engage with its clients, including those from its priority and business banking segments, in a new and refreshed way through the new concept. The Kuala Lumpur main branch includes a priority banking centre on its first floor and commenced operations on 11 November.

Standard Chartered Malaysia head of retail banking Lai Pei Si said the move breaks away from the traditional mould of branch banking to balance between digital convenience and people-oriented experience. She explained: “The increasing influence of digital means that convenience is a given rather than a privilege in banking where visits to branches, although no longer necessary, are still a valued experience.”

The cafe is run by homegrown Malaysian bakery brand Tedboy. Lai said the partnership is a “fitting choice”, as it weaves in with the bank’s mission to help promising local businesses establish and expand their presence. Additionally, Standard Chartered Malaysia has engaged Malaysian designer Melinda Looi to refresh the uniform for its frontline employees, in line with the company’s agenda to support women entrepreneurship.

Read more:
StanChart Malaysia names head of commercial banking to chart strategy and growth
StanChart to push digital banking adoption in Malaysia to 65% by 2022
StanChart tipped to consolidate Asia operations into SG and HK hubs
Standard Chartered Bank, P&G and J&J marketers share how your content can stand out
Standard Chartered Bank names global head of retail and digital marketing
StanChart marketer Sam Ahmed to join Facebook

Read More News

in Singapore by

Tay walks out of Tate Anzur

Singapore - Ex-SVP Asia Pacific and chief executive of Hill & Knowlton Southeast Asia Jimmy Tay has left Tate Anzur, the boutique ..

Trending