Sam Ahmed former global head of digital and retail marketing & insights at Standard Chartered has joined Facebook as director – payments and financial services partnerships Asia Pacific, and will take on his new role end of the month. Ahmed confirmed the move to Marketing.
Ahmed was last with StanChart and joined the role in April 2017. He was based in Singapore. Ahmed reported to Emma Sheller, global head, brand and marketing. Previously, Ahmed had been with Mastercard since 2013. He held the dual role of CMO and senior vice president of marketing in Asia Pacific.
He was responsible for managing the region’s marketing and marketing team of over 80 staff to drive double digit revenue growth in areas such as consumer, advertising, digital, insights, sponsorships, branding, e-commerce , product communications , B2B marketing and agency management.
He also focused on consumer value, brand perception, e-commerce transactions, travel transactions, digital wallets, product differentiation, digital commerce excellence and B2B partnerships. According to Mastercard at that time, Ahmed was instrumental in establishing the organisation’s digital marketing strategy across the region, and the development and execution of many successful campaigns.