Sri Ayu joins The Media Shop as media director  

The Media Shop has appointed long-time media professional, Sri Ayu as media director.Working with executive director Gary Tang, Sri will be responsible for driving integration between traditional and digital solutions as well as to manage and grow the agency’s current clients, fuelling new business and developing talent.Sri joins The Media Shop with over 15 years of local and regional experience in marketing and media from network agencies such as Mindshare, PHD and Universal McCann.Her experience spans across multiple categories such as FMCG, Banking Finance and Government to name a few. Some of the brands she worked on includes Unilever, Kraft, AMEX, HSBC, Great Eastern, HPB and NEA Dengue.During her stint in Malaysia, she managed the J&J business.Regarding her new role, Sri says, "I’m impressed with the momentum that The Media Shop has built up, setting up 4 offices within a short span of 6 years. I see tremendous opportunity for the company to grow and really look forward to building an exciting team not only in Singapore, but regionally too," she said.Gary Tang, executive director, The Media Shop said: "Sri and I have worked together before in Universal McCann, and I am confident of her leadership qualities. Her vast experience in the media industry also lends itself well to the company’s regional expansion plans”.