Spotify partners Uber for personalised taxi soundtracks

Spotify and Uber have teamed up to create personalised soundtracks for passengers.The new Uber and Spotify integration will available to all Uber and Spotify Premium users on iOS and starts rolling out on 21 November. To kick off the new partnership, Spotify and Uber are giving fans a chance to connect with some of their favourite artists in 10 global launch cities. These cities are Singapore, London, Los Angeles, Mexico City, Nashville, New York, San Francisco, Stockholm, Sydney and Toronto.It will roll out in other global markets in the upcoming weeks.Uber and Spotify Premium users can personalise their Uber ride by playing their favorite Spotify music through the car speakers by connecting their Spotify account via the Uber app. Passengers will need to request a ride, and when they get matched up with a Spotify-enabled Uber, they can select music from any one of Uber’s featured playlists or one of your own Spotify playlists within the Uber app.