Innity Hong Kong wins Spotify account

Spotify has appointed Innity Hong Kong as its local advertising sales partner in the city.

Through this partnership, Innity Hong Kong's advertisers can reach millions of listeners on Spotify’s ad supported free tier through a diverse selection of unique ad experiences, including audio ads, leaderboards, overlays, video takeovers, and sponsored playlists across multiple channels such as mobile, desktop, connected speakers and gaming consoles, to name a few. 

Furthermore, advertisers can leverage Spotify’s audience data to reach their target audiences accurately based on location, age, gender, music taste, and listening habits to achieve campaign goals.

“We're excited to be Spotify‘s official local advertising sales partner to offer marketers an additional avenue to connect with audiences in Hong Kong. We look forward to supporting local brands and agencies with our experience, insights, and industry knowledge to fully leverage the potential of advertising on Spotify,” said Andrew Lim, managing partner of Innity Hong Kong.

According to a report by Statista, Digital Audio Advertising Spend in Asia is expected to show an annual growth rate of 14.81%, resulting in a projected market volume of US$1.77 billion by 2025.