Spices Mobile appoints new media agency

Spices Mobile has appointed Havas Media Group India as its media agency, after a pitch process involving multiple agencies. Havas Media will handle Spices Mobile's traditional, digital and mobile duties from the agency's Gurgaon office.Sriwant Wariz, marketing general manager of Spice said, "This country is on the brink of a mobility explosion and Spice is in the forefront of this change. We believe Spice has made a meaningful difference to the lives of many Indian citizens.""Spice is a great brand and we are privileged to be entrusted with their media mandate. Using our Meaningful Brands framework, we will further enhance the relevance of the brand among its consumers. We look forward to this association," Anita Nayyar (pictured), CEO of Havas Media Group said.The incumbent was OMD.