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SPH and StarHub join forces to create richer localised content

Singapore Press Holdings (SPH) and StarHub have signed a Memorandum of Understanding (MOU). Under this MOU, the two companies will collaborate in areas of advertising sales, creation and carriage of content, data analytics and marketing.

The MOU was signed this morning by CEO of SPH, Alan Chan and CEO of StarHub, Tan Tong Hai. As part of the MOU framework, SPH and StarHub are already planning several new initiatives. These include joint campaigns to benefit both SPH and StarHub customers and collaborations to bring richer content across each partner’s media platforms.

Tan added that this strategic partnership is a result of the shared vision between StarHub and SPH to drive greater benefits and a more integrated experience for customers.

“We bring into this partnership our product offerings and experience in running the TV business, while SPH contributes its expertise in news and content production. In this way, customers can look forward to more localised content that is close to their hearts, across platforms,” he said adding the co-operation on the media sales front will give businesses more integrated advertising solutions to reach out to their target audiences more effectively.

Collaborations between SPH and StarHub date back over a decade. As early as 2003, they jointly launched the SARS Channel together. In 2005, SPH was also a content partner for StarHub’s i-mode service.

Since 2013, the two companies have been collaborating on the yearly Ge Tai Star Awards where SPH organises the awards and StarHub films and airs on its Hokkien channel. More recently, in August last year, the two companies collaborated for an eight-episode “Ministerial Coffee Talk”, where SPH produced the talk show which was aired over StarHub TV.

“This partnership with StarHub furthers our strategy to build an integrated, multi platform business to better serve the needs of our readers and advertisers,” said Chan. “Building on our past successes, this is a significant step in forging closer ties between the two companies. Together, I am confident that we can stay at the forefront of the evolving media landscape.”

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