SPH revamps Singapore Airlines' SilverKris website

SPH Magazines has launched the revamped website www.silverkris.com for Singapore Airlines. SilverKris is the travel magazine of Singapore Airlines.Developed and produced by SPH Magazines on behalf of Singapore Airlines, the website is contains international travel lifestyle content. It also features news on Singapore Airlines’ routes, product launches as well as profile interviews of its cabin crew, including the famed iconic Singapore Girl.According to an SPH release, the website now has been improved with UX features and the website has also been completely redesigned to be more visual, with new elements such as photo galleries and photo essays. Additionally, the revamped website allows users to plan their trips according to geographical destination or by interest genre.There is also a new segment called “Your SIA” which essentially contains pertinent information on Singapore Airlines’ cabin crew, inflight services, events and fleet facts among others.Geoff Tan, managing director of SPH Magazines’ luxury and custom division, said, “The revamped website represents our continuing commitment to and collaboration with Singapore Airlines. We have a dedicated team behind the trio of products who are committed to making sure we put out the best content befitting a premium brand like Singapore Airlines.”