SPH Radio has been awarded the tender to operate two new radio stations by the Infocomm Media Development Authority (IMDA). The new stations are FM89.3 and FM96.3, and will be launched in December 2017.
SPH Radio, Singapore’s second largest radio broadcaster, currently operates three radio stations – ONE FM 91.3, UFM 100.3 and Kiss92. It will go on a recruitment drive to fill the key positions for the two new radio stations in the next few months.
One of the new radio stations will be Singapore’s first business and personal finance radio station in English. It aims to reach a wide audience with a broad range of financial topics and enhance Singapore’s positioning as Asia’s economic hub. The station will have access to SPH’s wide ranging content including business news and information from The Business Times, as well as the Business section of The Straits Times, SPH’s flagship newspaper.
It will also work with SPH’s subsidiary, ShareInvestor, which has one of the largest investor relations networks in Asia. Listeners can expect up-to-date financial information and programming that will help elevate the population’s financial expertise and literacy.
The radio station will also aim to reach the general listener who takes an interest in everyday personal finance matters like retirement planning, sensible investing and responsible saving.
The other new radio station will be a Chinese infotainment station for active seniors aged 50 and above. Besides memorable tunes of the 80s and 90s, there will be content tie-ups with SPH’s Chinese flagship newspaper Lianhe Zaobao and its two Chinese evening dailies, Lianhe Wanbao and Shin Min Daily News.
It will also work with StarHub under the MOU that was signed between SPH and the telco in 2016, and like-minded community organisations to produce appropriate programmes. Through these content tie-ups, listeners get expert insights and ‘life-hacks’ on different aspects of being an active senior while being informed of activities best suited to their lifestyle. They will benefit from a wealth of news and information to empower them to lead active and meaningful lives, and to adapt to the ever changing world around them.
Patrick Daniel, chairman of SPH Radio and deputy CEO of SPH, said: “We are delighted to have been awarded the licences to operate two more radio stations in Singapore. They will cater to new listener segments and increase the vibrancy of the local radio industry with their unique positioning and programming. Together with our three existing radio stations, we will deliver engaging and enriching content for both our listeners and advertisers.”