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SPH pushes digital adoption of Chinese language papers

Singapore Press Holdings Limited (SPH) has launched a news tablet app which provides readers with a seamless no-login and auto-update digital experience. Readers will be able to access the e-paper editions of Lianhe Zaobao, Lianhe Wanbao and Shin Min Daily News on the app.

The app is preloaded on the latest Samsung Tab A, which subscribers will get for free when they sign up for a subscription package. The subscription package also includes free access on www.zaobao.sg and the Zaobao app.

The news tablet app features an auto-login which does not require a password after activation. It also automatically downloads the latest e-paper in a Wi-Fi environment for the subscriber to read on the go and share interesting articles and advertisements on social media. Each e-paper is archived for 14 days.

“The obstacles to go digital for our elderly readers who don’t read English has often been overlooked. We launched this new product to meet their needs. Through the reading of newspapers, we hope to help them plug into our Smart Nation. I hope the children of our elderly readers will consider subscribing to our local Chinese newspapers with this product,” Lee Huay Leng, head of SPH’s Chinese Media Group said.

Sarah Chua, vice president of IT and Mobile, Samsung Electronics Singapore said: “Samsung is committed to creating innovations that enrich the lives of Singaporeans. As Singapore progresses towards a Smart Nation society, it is important for everyone, including the elderly, to fully enjoy the convenience and efficiency that technology can bring to their lives.”

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