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SPH Picks Heat, Diageo Partners History

SPH goes with Heat’s expertise

SPH has appointed Heat to manage their SPH Rewards Programme for a year. SPH’s rewards programme will offer a range of competitive dining offers, to lifestyle gifts and exclusive experiences. Heat will oversee the coordination of such offers as well as organise relevant consumer experiences.

The account was awarded to Heat following a pitch, based on the agency’s experience in SPH’s target categories, including F&B, beauty and lifestyle. The brand consultancy firm will be tasked with sourcing, coordinating and liaising with merchants for the media company’s rewards programme, such as dining offers, gift giveaways and other relevant consumer experiences.

Saatchis gets on the arts scene

Saatchi & Saatchi Singapore has collaborated with five contemporary Singapore-based artists in a premiere art exhibition entitled Skin & Walls. The theme draws on the evolution of technology, creativity and talent beyond the construct of a canvas and how it impacts the art world. The exhibit is centred on skin and walls as medium for expressing creativity using tools and technology.

Singapore Indoor Stadium flies with SIA

Singapore Airlines (SIA) has been named the official airline of the Singapore Indoor Stadium (SIS). Following a deal with SIS’s exclusive commercial partner World Sport Group, the national carrier joins the stadium’s circle of corporate partners, including 100-Plus, Carlsberg, Jack Daniels, MasterCard and Mercedes-Benz. With the sponsorship agreement, SIA’s brand will be placed both around the stadium and on SIS’s official website. The airline will also be featured in the SIS online event calendar.

Diageo sets sail with History channel

In collaboration with alcoholic beverage maker Diageo, AETN All Asia Networks is producing an exclusive five episode TV series to mark the launch of its new triple-malt blend. Premiering on the History channel on 26 November, the series, titled “Around the World with Voyager”, sees Singapore-based Canadian photographer Scott Woodward journeying from Shanghai to Mumbai in a luxury yacht by John Walker and Sons.

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