SPH has launched a new creative and content marketing unit called Sweet. According to SPH, the new unit aims to strengthen its alliance with agencies and clients to meet with increasing demand among clients for integrated storytelling across a range of multimedia formats – which has seen a steady growth over the past two years.
Sweet is positioned to deliver solutions in content, creative, branding, events, advertising campaigns and inbound marketing through deep strategic thinking executed by creative talents.
Sweet’s leadership team is led by Damien Bray (pictured), chief sweet officer, previously CEO of SPH subsidiary Brand New Media Asia, bringing with him 25 years of experience in operating marketing service agencies. The team consists of Tommy Lim, head of creative, Serene Goh, head of editorial content, Ken Jalleh Junior, head of visual content, Jonathan Ng, head of video content and Vim Shanmugam, head of TV and film production.
Chief Sweet officer
Previously CEO of Brand New Media Asia
Head of creative
Previously head of SPH CreativeLAB
Head of editorial content
Previously chief content strategist SPH Content Lab
Ken Jalleh Junior
Head of visual content
Previously chief executive of THINK Inc
Head of video content
Previously chief multimedia strategist Content Lab
Vim ShanmugamHead of TV and film production
Previously executive producer, Brand New Media Asia
Drawing on the company’s resources, deep consumer insights and access to audiences across omni-channel platforms, it offers a diverse suite of formats.
“This is an exciting time as we bring together the combined talents and experience from Brand New Media, SPH Content Lab and CreativeLAB, as well as THINK Inc, to add value and support to clients, as well as complement and partner with the capabilities of their agencies,” Bray said. “I’m super excited to be leading such an amazingly talented creative and content team. We will also be introducing additional resources to help drive client ROI as well as expand the creative possibilities in areas such as immersive media and brand films,” he added.
“With Sweet, we are able to maximise our considerable pool of resources in the creative and content marketing areas, ensuring that we give the best possible experience and outcomes to our clients,” SPH chief marketing officer Ignatius Low said.