Singapore Press Holdingsâ€™ (SPH) Chinese Media Group (CMG) is consolidating its digital resources under a new digital unit. According to a release from SPH, it is to better meet the needs of readers and advertisers.
Anthony Tan, executive vice president of CMG, said the changing global media trends, regional environment and local Chinese media landscape have presented the company with “difficult challenges as well as unprecedented opportunities.”
“Maintaining our commitment to quality content requires evolving our organisational structure and improving our products and platforms to meet the changing needs of our readers and audience as well as sharpen our focus on pursuing new opportunities. This includes attracting more young bilingual and bicultural readers and delivering the rich content and information of CMG products to our readers and audience at large through various media platforms,â€ť said Tan.
The new CMG Digital unit will create an integrated digital platform for CMGâ€™s Chinese language newspapers â€“ Lianhe Zaobao (ZB), Lianhe Wanbao and Shin Min Daily News that focus on content and services for the local audience. The unit will be responsible for all digital products under CMG, including its growing mobile video presence.
CMG Digital will be helmed by Han Yong May, who will be appointed CMG digital editor in addition to her current role as associate editor of ZB.Loh Woon Yen, ZB business editor, will be appointed as deputy digital editor, CMG and will relinquish her current role. Going forward, ZBâ€™s China desk will also drive the content of zaobao.com targeted at the Chinese-speaking audience outside Singapore. Han Yong Hong, ZB China news editor, will concurrently assume the position of head of ZB China Online.
CMGâ€™s flagship product, Lianhe Zaobao will also form a new team to focus on new growth areas.
Lee Huay Leng will be appointed senior vice president (New Growth), ZB, to assist the newspaper in developing new businesses, both in Singapore as well as the region. This is in addition to her current role as editor of Lianhe Wanbao. She will be assisted by Zhou Zhaocheng, Zaobao online editor and Lee Kuan Fung, head of CMG Digital Strategy. Both Zhou and Lee will relinquish their current roles and assume the newly-created position of assistant vice president (New Growth), Zaobao.
The appointments will be effective from 1 November 2015.