Judge Profile

Joe Lee

Joe Lee

Managing Director

K-Gic Advertising

Joe Lee is the pioneer and leader of Malaysia’s leading local advertising agency, K-GIC.

The field of advertising is Joe’s playground and coming up with branding strategies is his forte. Any brand that engages K-GIC will receive more than just simple advertising ideas, because Joe emphasises on overall brand growth. Marrybrown, Vono, TOP, 3M, Homesoy, and Spritzer are a few brands in his portfolio.

Having led K-GIC for 16 years, Joe has ample experience in all forms of advertising media such as radio, television, digital platforms, and many more. Joe’s leadership has seen multiple successes, such as K-GIC’s 6 straight wins as a+m’s Local Media Agency of the Year Award (2012 - 2017) and Local Creative Agency of the Year Award (2017).

Despite his excellent skills in advertising, Joe is a humble and hardworking man who treats his colleagues like family. He shares both sweet and sour moments together with all of them. This has allowed K-GIC to grow as a harmonious and united unit that excels in advertising and branding strategies.
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